Pier Luigi Celli

by Editorial Team | Dec 01, 2009 in Authors | Leave A Comment

After graduating in sociology at Trent, Pier Luigi Celli started out on a career of human resources training and management, working for several of Italy’s corporative top teners, like ENI, RAI, Omnitel, Olivetti, and Enel. In 1998 he was appointed General Director of Italy’s public broadcasting network, RAI.

He’s currently in charge of corporate identity at Unicredit, Europe’s number nine banking group which over the last few years has grown considerably through the acquisition of international financial institutions.

Celli’s task is to redefine corporate identity whenever it calls for some “brushing up”. And to be sure, there’s always room for “refreshment” in any organisation.

As a highly successful top executive he may be in at the unsentimental deep end of the business world, but that doesn’t mean he doesn’t firmly believe that corporations can and should have a soul. What’s important, he contends, is that they never lose sight of their social responsibilities.