Laudomia Pucci

by Editorial Team | Jan 02, 2010 in Authors | Leave A Comment

In 1985, Laudomia Pucci graduated from Luiss University Rome with a B.A. in Economics and Politics and, in the same year, joined Emilio Pucci in Florence.
Between 1985 and 1987, she worked on various aspects of the company’s activities including, management, creation, fittings, fashion shows and staff reorganization.

In 1987, she moved to Hubert de Givenchy in Paris. Here, she worked on RTW and accessories production and sales. As the main point of contact with major clients, she coordinated the sales and distribution of RTW.

Between 1989 and 2000, Laudomia Pucci di Barsento was Chief Executive Officer of Emilio Pucci. Her role covered management organization and logistics as well as the relaunch and restructuring of the company. She redefined the style, image, commercial and marketing approach of the brand including a new distribution pattern worldwide. She also reconsidered the licensing plans. Since 1998 Emilio Pucci has participated in Milan’s Fashion Week.

In 2000, Laudomia negotiated the agreement with LVMH, which included the sale of 67% of Emilio Pucci to the fashion group, and she became Deputy Chairman and Image Director of Emilio Pucci. Since Christian Lacroix’s arrival as Artistic Director in spring of 2002, she has worked with him on various projects including researching the Maison’s archives.

In 2004, the Emilio Pucci Foundation was inaugurated at the Palazzo Pucci and an exhibition of Emilio Pucci’s Early Drawings, 1949-1959, was held at the Palazzo Pitti.