The Open Book – some reflections on the future

by Ariella Risch | Jan 08, 2010 in illywords news | Leave A Comment

The beginning of the year is an open book upon which we know that we can write any good resolves without really having to follow through. The change affects all areas: partner, home, work, attitude, diet.

And this is what I feel when I look at coming year, and I think about next  issues of illywords, the connected contents or the schools that will soon be contacted to collaborate on graphics and images.

Many starting points and many ideas. Especially if we consider how many people speculate about the end of the world in 2012. There is too little time.

So must we hurry to change?

I think though not as imminent as they call prophecies, we need to change and look more to the values . From small, within our province, to large ones which involve greater communities.

I’m browsing through the trends for 2010 and I’d like to raise this thought. Companies be careful!*

In mature consumer societies, companies will have to do more than just embrace the notion of being a good corporate citizen. To truly prosper, they will have to ‘move with the culture’. This may mean displaying greater transparency and honesty, or having conversations as opposed to one-way advertising, or championing collaboration instead of an us-them mentality. Or, it could be intrinsically about generosity versus greed, or being a bit edgy and daring as opposed to safe and bland.

So, illywords starts the year over with this point in mind.

(*source www.trendwatching.com – One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide)