Designing encounters

Cappellini is almost always the main actor to every major design “event”. The latest edition of the Furniture Exhibition in Milan, but mostly the “Side Events to the Exhibition”, confirmed how important “Creating Opportunities” is for the Cappellini company and its goals.
There are two reasons, in particular, why “Creating Opportunities” is fundamental to our brand.
Firstly, it allows our company to convey its global project as accurately as possible.
Secondly, it enables it to pick up the reactions and attitudes of our end consumers.

“ABITARE IL TEMPO” in Verona is yet another “opportunity” to which Cappellini is one of the main actors/authors. In the latest edition of this event, Cappellini fostered an exhibition/conference on “Strategic Communication”.

IS “CREATING OPPORTUNITIES” A SYNONYM OF “STRATEGIC COMMUNICATION” TO YOU?
“Creating Opportunities” is an extremely important part of strategic communication projects, especially as it manages to make the corporate creed thoroughly and clearly public.

IN THE ENCOUNTER “OPPORTUNITIES”, DOES SOME SORT OF LONG-TERM “CIVIL AND CULTURAL” VALUE EXIST?
There is certainly a longer-term civil and cultural value that goes beyond the communication strategies of single companies. In such occasions, I fundamentally believe in the confrontation of various company projects and the different ways in which the leading companies publicise their corporate notions. These opportunities are extremely important for companies so that they can continuously question themselves.

WHAT TYPE OF CIVIL RESPONSIBILITY DO DESIGN AND COMMUNICATION COMPANIES HAVE?
Design and communication companies have a great civil responsibility towards the consumer and I feel that, for those who do not limit themselves in simply manufacturing good products but go on to deal with more complex projects, then this is having a proper corporate attitude. Therefore, being not only a good producer but also a company concerned with social and civil issues is what really makes the difference and greatly effects the world of consumption – in its attempt to improve it.