Experimentation, creation, art

Experimentation, innovation and creation are everything. Such a statement presents a comprehensive basis for things which we encounter in our everyday life, which people belonging to various cultures and classes all around the world meet in their everyday life.
The relationship between content and form, and the aesthetic disunity of an ordinary day are closely related to the concept of creation. We do not only deal with it when painting a picture or working with the most sophisticated aids in the sphere of visual communication. Even in the humdrum of a monotonous routine we meet various forms of its use, whether shopping for food, clothes, or basic items, or cooking or eating.

SO “CREATION” CAN BE AN “UNINTENTIONAL”, UNPLANNED ACT?
We do many things completely unconsciously and yet, even then, we either influence our surroundings or we are (un)consciously influenced.
Subconsciously chosen clothes, for example, distinguish us from others. In this way we communicate that we belong to a different social stratum or a different cultural circle, and this, in turn, is influenced by graphic and communication design.

WHAT IS THE INFLUENCE OF NEW TECHNOLOGIES ON GRAPHIC DESIGN?
Today, graphic design and photography also implement electronic means as an element of production, finally leaving behind the hand-typed or photochemical materials which were invented in the last century. With the new technologies we orientate ourselves towards new possibilities in our everyday life and, in such a manner, we place a new emphasis on it.
Moreover, it doesn’t matter where we are actually located. We are globally interconnected on the Net and we will adapt, direct, and unify our cultures and lifestyles on a global scale. At the same time, we are creating our environment and we are all responsible for what we contribute.

YOU TALK ABOUT “CREATION” AS A HUMAN ACTION, THAT EACH OF US DOES WHEN MAKING HIS/HER CHOICES. WHAT IS THE ROLE OF PROFESSIONAL CREATIVE PEOPLE?
We are all experts at creating, experts at knowing what is beautiful and what is tasteless, what is good or bad, ethical or not ethical. Nevertheless, artists of diverse specialization are being educated in various schools. Art made by visual artists may be based on discovering a particular harmony between the reported message and the form. I believe that we, graphic
designers, look for a certain form for a distinctive message, and that the artists look for a corresponding message for a successful form.

PLEASE, KEEP DESCRIBING YOUR IDEA OF “ART”:
For me, fine art is the central starting point. It is a place for experimentation which is not derived from a client’s commission, but rather from a form. An artist brings something into being to see what is going to happen with it and is responsible for the risk. An artist can also be defined by the fact that he does his work without asking – and at any rate he eventually has a certain clientele. This is connected with the willingness to sacrifice himself and perhaps a certain degree of arrogance: the artist sees himself as important, so believes that others must take him into account.

IS ART MORE “DEMOCRATIC” TODAY?
More and more people want to work as artists. The enrolment conditions of schools and academies are limited. Following graduation, the problem of “visibility” begins: the fight for the possibility to present work publicly as the search for exhibition space or the contest with co-exhibitors at group exhibitions are typical conditions of young artists’ everyday life.