Online experience

by Antonio Incorvaia

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Can you tell us how your blook was created?
The process was different from the traditional route followed by Italian publishing and media. In 2005, we read an inquiry in El País entitled La Generación De Los Mil Euros: young people aged 25-35 forced into temporary jobs with a salary of 1000 euros a month. It was a similar situation to what we had been seeing in Italy for a while, but nobody had ever talked about the more complex issues, particularly the emotional, more personal side. We thought it might be interesting to write about it. Then we distributed the text completely free on the Internet, and also created a site, www.generazione1000.com.
Our “reality book” was downloaded almost 24,000 times, drawing the attention of the press and the major publishing networks, and we were contacted by no fewer than three publishers. We accepted Rizzoli, but in the meantime we were convinced (by the support of the many project workers on 1000 euros a month who kept writing to us), that we should take our project a step further, so we added the Blog. It is a virtual, interactive continuation of our four characters’ adventures, a kind of real-time sequel. We also added the Forum and a petition to the Minister of Employment which received over a thousand signatures in just a few months. This year, the book will also be published in Germany, Holland, Japan, Korea and Greece.

Has the original book been changed by the blog, the active dialogue with the readers? Do you feel a little as if you were cooking with a group of friends?
The book was changed a little compared to the draft of the e-book, after the editing recommended by Rizzoli. The Blog, on the other hand, is a continuation of the book’s plot and continues the characters’ lives so that often the readers can choose what happens to them. There’s a very close interaction between reality and fiction… yes, this does create a strong sense of community, especially because lots of people identify with the events we describe, and find points of reference.

Do publishers have “blog hunters”? Is it inevitable or natural that bloggers are “chased down” in order to have their work published on paper?
Rizzoli contacted us in January last year, when the original e-book had already been online for a few weeks, and the media had begun calling it a “cult” book. It’s highly likely that if we had sent the manuscript to the publishers ourselves, we wouldn’t have got a reply. But we chose to go down the web route right from the start, and that reversed the traditional dynamics of the way things get published. At the moment, though, publishers are focusing heavily on what’s  happening on the Internet: who knows whether this is really a search for new talent or a kind of trend related to the spread of blogs as a  generational phenomenon. There’s no doubt that it is a very good thing that people who feel they have stories or experiences to tell have such a democratic way of emerging.

What do you think about the increasingly strong link between the web and books?
Think of Gather.com, for example.
It is an essential stage in the development of publishing and technology, a coming together of ideas, information and content that is much broader than just the web on the one hand, or the press on the other. Books written specifically for the Internet, blogs that become books, books with blog sequels, open-source books written by several authors at the same time through a “chain” on the web: they are all equally interesting sides of the same coin. Nobody could have imagined it two years ago, and now it is almost a tradition.

Interview by Lilia Ambrosi


American publishers Touchstone Fireside and Gather.com decide which books to publish by getting web users to vote for them on the Internet. This is another sign of the strengthening bond between Internet and the publishing world, which has already been evident for some time with the publication of blooks, the book version of a blog or online diary. In 2006, the Lulu Blooker Prize was launched by a provider of print-on-demand books. It was won by Julie Powell, an American who tried out a year’s worth of recipes from her kitchen on the web. Now her book, Julie&Julia, is a bestseller that has been made into a movie. The young Iraqi woman known as Riverbend who has been posting her thoughts about the war online since 2003 has had her work published by British firm Marion Boyars, to widespread acclaim, under the title Baghdad Burning. In Italy, a book has been produced by two young journalists, Antonio Incorvaia and Alessandro Rimassa, who have become spokesmen for the generation of workers without permanent jobs. The idea, produced by four hands within the four walls of their home, has taken off to the extent that it has now been published by Rizzoli and has reached major international newspapers and broadcasters such as Le Monde, China Today, the BBC and Die Zeit – and its success looks set to continue. Read Incorvaia's blog.


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Images

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