Simply perfect

by John Maeda

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Starting from its core principle, that is the progressive reduction of waste in the production process considered as “anactivity” that adds costs without adding value”, kaizen’s philosophy may be equated with the principle of simplicity and simplification, two distinct modes of the same outlook.
Can such a concept, originally developed in an economic and industrial context, be applied to the sphere of the imagination, and if so to what extent? To what point can simplicity apply to mechanisms governing a process that may be termed “creative”?
We’ve asked one of the major theorizers of the principle of simplicity to answer some of these questions and more, so as to better understand in what way concepts such as efficiency, creativity and simplicity may be mutually compatible.

Is the concept of simplicity related to the products and the outcomes, or also to the whole working process?
Simplicity can be applied at the point of a result; or it can be applied as part of the process. “Simplicity” can even be the entire process itself. Whether that is a good strategy or not will depend upon the person’s state of mind.
If he spends the entire year making clean, white, simple objects he is bound to get bored. In this case he will eventually go and make something wickedly complex. It is human nature to want to do something different.
So if he’s spent the entire year making complex, unmanageable objects he is bound to want to purify himself. Therefore he will make something simpler and feel better in the process. He will likely look for a complex process to achieve simplicity. In the end, the result will be simpler. But the process by which it is achieved will not be simple at all.
Does the fact of having a method in a creative process restrict its expressive possibilities?
I think the point of a conventional MBA education is to teach that a process can exist for all manners of activities for producing objects/services. Once the process is defined you can optimize it to reduce costs, or otherwise, to increase revenue. Creative processes, however, are different. They are usually indifferent to good business practices. They are about passion usually, not about making money. If you aren’t worried about making money, you don’t need to have some rational process in order to improve or optimize. So having “a method” to be creative would be against the whole point of being free in the creative sense.

Does that mean you would be more restricted in how you can express yourself?
Definitely. Because having a method implies you are creating limitations. Would the result be necessarily bad? No. As we know, often by setting limitations on a problem, we can come up with excellent solutions because the constraints are clear. When the constraints are not clear, it can be terrifying for most. But the truly creative person relishes having no constraints. Being able to do absolutely anything is the most fearful situation to be in; this is because they also recognize that they can do absolutely nothing if they are not careful.

Simplicity and complexity are related to each other. Is it possible to simplify a process without losing efficiency?
Efficiency is an objective measure of improvement that can also be subjective in nature. If the process of baking biscuit is made more efficient and simplified, but does not produce delicious biscuits then the process is certainly meaningless. Efficiency is thus overrated, as it can kill the most important qualities of an experience in the name of optimization.

Does the fact of simplifying a working method make it more humane or, on the contrary, does it risk making it more mechanical?
I like this question. It depends again on your situation. If you want to “make love” to the work, then you want it to be complex and drawn out and intricate. If you just want to get it over with, then you want to keep it simple. Less emotional. Just a basic transaction. In. Out. Done.


John Maeda (Seattle, 1966) is a graduate of the Massachusetts Institute of Technology, of which he is now associate director and professor of media arts and sciences. He obtained a research doctorate in Japan at the Tsukuba University Institute of Art and Design. He is an artist, computer scientist and author of numerous essays on the simplicity and aesthetics of design. In 1996 he founded the Aesthetics & Computation Group (ACG), which aims to articulate the culture of the future through a conscious understanding of technologies as a means of expression.

People who have ideas, continually have new ideas. You are better off letting go of your ideas as it means that you no longer have to do them anymore. You are living life in the most efficient manner.


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  • Albert Asensio Navarro

    I CANNOT DO IT BY MYSELF. The towers are built by counting on everyone, even the smallest team member is important. The “Castell” would not be possible without this teamwork.

  • Miriam Miras

    The term kaizen is all about team work, about the selection of each of its members, to create an outcome of total harmony. This is why I have chosen the example of the matryoshka dolls: they are all identical except in size, going from the smallest to the largest to form a single doll when they are put together.

  • Lluc Massaguer

  • Maja Babic Kosir

    Any time, any place, anywhere, you can alter your view. Change the universe with different eyes.

  • Roberta Gorni

    PORTRAIT. Like an artist with their canvas, adding a little every day towards better works.

  • Mariana Fontes Gorman

    +LIFE. Kaizen relies on human judgment to determine through observation what should be added or subtracted during the process, in order to achieve a better result.

  • Patrizia Schopf

    THE POSITIVE ASPECT. The idea of “change for the better” or “improvement” of kaizen is represented by an origami-process, which starts with a simple piece of paper, develops to the typical origami crane which morphs to a real flying bird. The art of origami leads us to Japanese technique and the folding process to daily growing, which is also represented by the growing composition of the drawing.

  • Rafael Fong Hirales

    PRO KAIZEN

  • Rafael Fong Hirales

    ANTI KAIZEN

  • Oriol Vaz Romero Trueba

    He who desires kaizen is seeking the overcoming spirit. He who finds it carries his life and his work like a magic toy on a tray of continuous improvements. He who knows kaizen will never turn back.

  • Oriol Vaz Romero Trueba

  • Raquel Fuster Valles

    EXPRESS YOURSELF. Looking for another opportunity in immensity […]. It’s finding your way without forcing your destiny. […] Thinking with your heart and understanding your reasons. Being honest, it is your destiny to be able to understand which your way is. Just being taken away to be able to listen, think and speak later.

  • Anuska Allepuz

    Kai-zen is a method of change in which people work for the good of the company […], it is a system of behaviour that adapts the attitude to continuously improve processes.

  • Cyla Soares Costa

    Concentrate on your workspace and put it together. Through synergic teamwork we shall create continuous improvement!

  • Mariana Fontes Gorman

    MACHINERY. Throughout the kaizen process, human judgment can become, a mere piece of machinery in a much larger engine.

  • Luciano Lozano Raya

    Old ideas move as slowly as an elephant in your brain. It´s a hard task to uproot these ideas and replace them with newer and better ones.

  • Maria Zúniga Marca

    Combining personal effort in favour of a common benefit.

  • Oriol Sintes Saez

    Reinforcing the participation and creativity of workers is a very positive aspect of the kaizen method. Their minds can come up with productive ideas that develop the industry within the company and wellbeing their fellow workers […].

  • Cyla Soares Costa

    Let’s take it step by step: Identify. Separate. Eliminate. Make changes. Check. Check again. Measure results. Make it standard. Celebrate. Start it all over again!

  • Luciano Lozano Raya

    In kaizen any worker can stop the assembly line if he thinks the product will be improved by doing so. This also gives importance to feelings. A hug makes the bonsai happier and that makes for a better product. At the same time, the worker is more involved in his work.

  • Luciano Lozano Raya

    All the components of a team are equally important. The perfect combination of these elements make the company grow and solve problems.

  • "Where I am, makes me what I am"

    Anonymous at Galleria illy London

  • “The time is always right to do the right thing”

    Martin Luther King

  • "Liberty is about our rights to question everything".

    Ai Wei Wei

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