The contrary art

by Hiroshi Sugimoto

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What meaning do you give to the word kaizen? Is there any link between your artistic work and this concept?
Kaizen means improvement, but as an artist I don’t pay much heed to this word, because of its industrial connotations. In this context, the word kaizen can be explained in terms of a succession of small changes, designed to simplify and improve a production line. The term relates to a practical, pragmatic dimension and has no connection to the unfathomable spiritual aspects which form the basis for artistic expression.

But what about the growing phenomenon in which art is supported by quasi-industrial operations, which might be compatible with the concept of kaizen.
I believe you are referring to the work of Andy Warhol, Jeff Koons and Murakami. If we think of these names, we think of artists who regularly use quasi-industrial processes to produce their works. This is an aspect that should be linked to Marcel Duchamp’s fundamental lesson, in which everyday, mass-produced objects were taken out of their context and reinterpreted as works of art. In this case, and also as far as Warhol, Koons and Murakami are concerned, the artistic aspect lies in the new way of presenting these objects, not in their intrinsic nature, which, as such, might have connections with kaizen.

Do you believe that the western use of the word kaizen is a superficial interpretation of its original meaning?
I don’t think so, because the meaning is very similar to the original one. However, there is a difference in the way it is used. Japan has always demonstrated a great capacity to apply the concept in real terms — for example, televisions and even cars were invented in Europe, but it was the Japanese, after working out how they were built, who developed and improved them. This is because kaizen is based on the idea of managing to observe and “borrow” existing situations in order to improve on them.

Does the word have environmental implications?
Kaizen means producing the same thing in less time, hence with fewer costs. Obviously, this is a purely capitalist concept, which presupposes a constant growth in production – hence the direct consequence of this attitude is that our planet’s natural resources will be continually impoverished. It is common knowledge that this exploitation and the growth of industrial production must be curbed, otherwise we run the real risk of destroying our environment.


Hiroshi Sugimoto was born in Tokyo (1948). After graduating in economics, he moved to the USA in 1970, to study photography at the Art Center College of Design in Los Angeles. His first personal exhibition in 1977 was followed by many more, including the retrospective itinerant exhibition curated by the Art mori museum in Tokyo. Recently, the first Italian exhibition of his work opened at the illa manin Contemporary Art Centre in passariano. In 2001 he received an international photography award from the Hasselblad Foundation.


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  • Albert Asensio Navarro

    I CANNOT DO IT BY MYSELF. The towers are built by counting on everyone, even the smallest team member is important. The “Castell” would not be possible without this teamwork.

  • Miriam Miras

    The term kaizen is all about team work, about the selection of each of its members, to create an outcome of total harmony. This is why I have chosen the example of the matryoshka dolls: they are all identical except in size, going from the smallest to the largest to form a single doll when they are put together.

  • Lluc Massaguer

  • Maja Babic Kosir

    Any time, any place, anywhere, you can alter your view. Change the universe with different eyes.

  • Roberta Gorni

    PORTRAIT. Like an artist with their canvas, adding a little every day towards better works.

  • Mariana Fontes Gorman

    +LIFE. Kaizen relies on human judgment to determine through observation what should be added or subtracted during the process, in order to achieve a better result.

  • Patrizia Schopf

    THE POSITIVE ASPECT. The idea of “change for the better” or “improvement” of kaizen is represented by an origami-process, which starts with a simple piece of paper, develops to the typical origami crane which morphs to a real flying bird. The art of origami leads us to Japanese technique and the folding process to daily growing, which is also represented by the growing composition of the drawing.

  • Rafael Fong Hirales

    PRO KAIZEN

  • Rafael Fong Hirales

    ANTI KAIZEN

  • Oriol Vaz Romero Trueba

    He who desires kaizen is seeking the overcoming spirit. He who finds it carries his life and his work like a magic toy on a tray of continuous improvements. He who knows kaizen will never turn back.

  • Oriol Vaz Romero Trueba

  • Raquel Fuster Valles

    EXPRESS YOURSELF. Looking for another opportunity in immensity […]. It’s finding your way without forcing your destiny. […] Thinking with your heart and understanding your reasons. Being honest, it is your destiny to be able to understand which your way is. Just being taken away to be able to listen, think and speak later.

  • Anuska Allepuz

    Kai-zen is a method of change in which people work for the good of the company […], it is a system of behaviour that adapts the attitude to continuously improve processes.

  • Cyla Soares Costa

    Concentrate on your workspace and put it together. Through synergic teamwork we shall create continuous improvement!

  • Mariana Fontes Gorman

    MACHINERY. Throughout the kaizen process, human judgment can become, a mere piece of machinery in a much larger engine.

  • Luciano Lozano Raya

    Old ideas move as slowly as an elephant in your brain. It´s a hard task to uproot these ideas and replace them with newer and better ones.

  • Maria Zúniga Marca

    Combining personal effort in favour of a common benefit.

  • Oriol Sintes Saez

    Reinforcing the participation and creativity of workers is a very positive aspect of the kaizen method. Their minds can come up with productive ideas that develop the industry within the company and wellbeing their fellow workers […].

  • Cyla Soares Costa

    Let’s take it step by step: Identify. Separate. Eliminate. Make changes. Check. Check again. Measure results. Make it standard. Celebrate. Start it all over again!

  • Luciano Lozano Raya

    In kaizen any worker can stop the assembly line if he thinks the product will be improved by doing so. This also gives importance to feelings. A hug makes the bonsai happier and that makes for a better product. At the same time, the worker is more involved in his work.

  • Luciano Lozano Raya

    All the components of a team are equally important. The perfect combination of these elements make the company grow and solve problems.

  • "Where I am, makes me what I am"

    Anonymous at Galleria illy London

  • “The time is always right to do the right thing”

    Martin Luther King

  • "Liberty is about our rights to question everything".

    Ai Wei Wei

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