#25 Innovage

2008

There’s not one big stick in the firm I run: there are millions, and namely all those who every day can say they’ve enjoyed one of our cups of espresso coffee.
Ernesto Illy. 1925 – 2008

As illycaffè is in a festive mood for its seventy-fifth birthday celebration, the word Innovage comes to mind.
It may sound unusual, but you’d be mistaken to brush it aside as a catchword merely meant to startle or arouse curiosity. There’s an important concept behind it that many Italian firms (and not only) understand all too well, and namely that of getting tradition and innovation to happily and profitably coex... Read More

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The School of Graphic Design at the London College of Communication is a part of the University of the Arts, London, Europe’s largest university for art, design, fashion, communication and the performing arts. It is a collegiate university comprising the six London Art Colleges; Camberwell College of Arts, Central Saint Martins College of Art and...

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When we were children we’d love to stroke mother’s otter fur coat (or perhaps it was beaver or lapin, who can say for sure at this point in time?), moving my hand back and forth in fondling reverie: a light-coloured stripe, a darkcoloured one. How soothing it was to trace figures with one’s hands over that beloved body. Memories are what p...

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Your professional activity appears to be an excellent example of an ongoing exchange and equilibrium between the great experience you’ve acquired over time and a capacity to adapt to modern-day requirements. How have you managed to achieve such a fine balance, that may be summed up in the term Innovage? It’s important to understand the element...

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In front of a cup of coffee illy’s seventy-fifth anniversary celebrations have been an occasion for me to take a deeper look at this corporate enterprise. What I see is a fine example of Innovage. Thinking back to the nineties, I remember when a cup of espresso coffee was still fairly much a lack-lustre commodity. At the bar one would simply o...

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Before being a label, Pucci is first and foremost the name of a family, and what a family! We’re talking about history – almost a thousand years of it – and about a cutting-edge business enterprise based in the family’s historical mansion. Emilio Pucci’s inspired and visionary drawings are simply spellbinding, as acknowledged worldwide. N...

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“Millésimé”: from superb wines to superb dishes. If identity is built up by accumulating and preserving the past, then there are chefs who preciously pour it out drop-wise across their menus. But when does identity turn into the deadweight of tradition? Chefs are keen at the idea of vintage decanted from the bottle to the dish. Keeping dis...

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I’m a believer in the “I” words. Ideas, Intuition, Invention, Inspiration, innovation… and now… Innovage. Add vintage to innovation and you’ll be time traveling, speeding back to the future. This implosion of past, present and future is what the Aboriginal people of Australia called “the Everywhen.” It was, and is, timeless time. Th...

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“…that feeling we all have sometimes that everything we say or do is not our own, that we as people are only quotations from our environment, that we are carried along by the merciless stream of history and reality... the complications arise when one tries to give that feeling an identity. I do not think it can be done within a conventional nov...

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There are travel guides for almost any corner of the planet. None of these can tell us though what the world will be like tomorrow, or at least not until next year. That’s when Rough Guide to the Future by the British science writer Jon Turney will be available in bookstores. What drove you to write such a book? There’s not much fiction aro...

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Innovage may be one of the latest buzzwords, but the concept it refers to, and which I deem to be very important, has a far longer legacy. Take for instance the worldwide success of “Made in Italy” brands, or rather of the Italian houses behind these much coveted brands. Their not-so-secret secret lies in their ability to combine and blend the ...

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Images

  • INNOVAGE - Nicola Ryan

    KALEIDOSCOPES. Reinventing ideas of the past. Replacing the traditional glitter and beads with electronic circuit boards; creating a snippet of the future.

  • School of Graphic Design at the London College of Communication

  • The Innovage project

  • Romi Yoo

    INNOVATION AND VINTAGE, INNOVAGE. An innovation is a new thing or a new method of doing, and also it is the introduction of new ideas, methods. Innovage, I think that innovation and vintage both of them come from human’s desire. I could say that is the dream of people. New ideas, new method and so on, all new creative things come from people’s dream and desire. When people step on something or step in a particular direction, people put their foot on the thing or move their foot in that direction. So, in my design, the feet, which means step on people’s dream. Get into people’s desire and dream. I hope that all come true in very soon. That is the Innovage I think.

  • Mark Simmonds

    DRAWING IN THE WIND. The wind is an invisible force. Yet one can experience it’s immediate effects, such as the sight of a lonely floating plastic bag or the glistening sound of golden leafs in the autumn. A system was devised that graphically captures the wind. Due to the dynamic nature of the wind, each drawing is unique.

  • Mark Simmonds

    DRAWING IN THE WIND. The wind is an invisible force. Yet one can experience it’s immediate effects, such as the sight of a lonely floating plastic bag or the glistening sound of golden leafs in the autumn. A system was devised that graphically captures the wind. Due to the dynamic nature of the wind, each drawing is unique.

  • Mark Simmonds

    DRAWING IN THE WIND. The wind is an invisible force. Yet one can experience it’s immediate effects, such as the sight of a lonely floating plastic bag or the glistening sound of golden leafs in the autumn. A system was devised that graphically captures the wind. Due to the dynamic nature of the wind, each drawing is unique.

  • Mark Simmonds

    DRAWING IN THE WIND. The wind is an invisible force. Yet one can experience it’s immediate effects, such as the sight of a lonely floating plastic bag or the glistening sound of golden leafs in the autumn. A system was devised that graphically captures the wind. Due to the dynamic nature of the wind, each drawing is unique.

  • Dan Sayle

    Illywords Write up. VINTAGE INNOVATION. Designs of an age that today can still be classed as innovative. Zig Zag Chair. Gerrit Rietveld. 1933. EKCO Bakelite Radio. Wells Coates. 1933. Zippo Lighter. George G Blaisdell. 1933.

  • Mark Simmonds

    MUSIC TRACE MACHINE. Visualising music. David Bowie’s 1979 album ‘Lodger’ interpreted by Music Trace Machine. The machine converts sound to motion, which is carbon paper traced onto sheets of newsprint. The outcomes of the drawings are dependant on the length and intensity of the particular piece of music. The machine consists of four components, sound to light converter, light to motion converter, stereo headphones and a music player.

  • Mark Simmonds

    COAL COVERS. In the 19th century British buildings in cities usually had a coal hole in the pavement to allow the coal merchant to fill up the bunker (often under the pavement) without entering or transporting coal soot in the customers house. The hole, which measured anything from 12 to 24 inches, was covered with a cast-iron plate that often advertised the name of the maker. They were also given a raised pattern so that on rainy days pedestrians would not slip on a smooth surface.

  • Mark Simmonds

    COAL COVERS. In the 19th century British buildings in cities usually had a coal hole in the pavement to allow the coal merchant to fill up the bunker (often under the pavement) without entering or transporting coal soot in the customers house. The hole, which measured anything from 12 to 24 inches, was covered with a cast-iron plate that often advertised the name of the maker. They were also given a raised pattern so that on rainy days pedestrians would not slip on a smooth surface.

  • Nicola Ryan

    VISUAL LOOPS. Acknowledgement of the value of history paves the path to the future. A loop of constant referral: Looking behind to the past, whilst simultaneously looking forwards to the future.

  • Nicola Ryan

    KALEIDOSCOPES. Reinventing ideas of the past. Replacing the traditional glitter and beads with electronic circuit boards; creating a snippet of the future.

  • Nicola Ryan

    KALEIDOSCOPES. Reinventing ideas of the past. Replacing the traditional glitter and beads with electronic circuit boards; creating a snippet of the future.

  • Thomas Brasington

    LOOKING BACKWARDS TO GO FORWARDS. Even if we don’t realise we are always looking to the past to create something new. The photos created are the result of photographing through the front of a lens to capture the reflected image of that camera’s viewfinder. Due to the construction of a lens you get a reflection of myself on each of the lens’ elements creating the image that the other camera ‘sees’. The camera itself is significant here too. It remains the most widely used device for recording our world and possible the oldest but it is constantly advancing in terms of technology and innovation.

  • Sheetal Patel

    TAPE 2. Working with Tape, pixilation of the piece and eliminating areas to show how the tapes use and importance has decreased. Since the CD, the majority don’t use tapes anymore and they are becoming forgotten.

  • Gyorgy Korossy

    Although using grids to create complex compositions of type and imagery, or intricate illustrations is by no means a new idea, designers have been developing innovative methods of deploying them in all fields of design for decades . As one of the most prominent graphic artists of the last 75 years, M. C. Escher exploited the grid to no end creating some of the most amazing and often baffling pieces depicting numerous sides of an impossible reality. Influenced by Escher’s sketches and his quote on design: “As far as I know, there is no proof whatever of the existence of an objective reality apart from our senses, and I do not see why we should accept the outside world as such solely by virtue of our senses.” I have applied the principles of the relatively new graphic style, Pixel Art, using building blocks to create a piece illustrating an impossible reality.

  • Gyorgy Korossy

    Although using grids to create complex compositions of type and imagery, or intricate illustrations is by no means a new idea, designers have been developing innovative methods of deploying them in all fields of design for decades . As one of the most prominent graphic artists of the last 75 years, M. C. Escher exploited the grid to no end creating some of the most amazing and often baffling pieces depicting numerous sides of an impossible reality. Influenced by Escher’s sketches and his quote on design: “As far as I know, there is no proof whatever of the existence of an objective reality apart from our senses, and I do not see why we should accept the outside world as such solely by virtue of our senses.” I have applied the principles of the relatively new graphic style, Pixel Art, using building blocks to create a piece illustrating an impossible reality.

  • Gyorgy Korossy

    Although using grids to create complex compositions of type and imagery, or intricate illustrations is by no means a new idea, designers have been developing innovative methods of deploying them in all fields of design for decades . As one of the most prominent graphic artists of the last 75 years, M. C. Escher exploited the grid to no end creating some of the most amazing and often baffling pieces depicting numerous sides of an impossible reality. Influenced by Escher’s sketches and his quote on design: “As far as I know, there is no proof whatever of the existence of an objective reality apart from our senses, and I do not see why we should accept the outside world as such solely by virtue of our senses.” I have applied the principles of the relatively new graphic style, Pixel Art, using building blocks to create a piece illustrating an impossible reality.

  • Gyorgy Korossy

    Although using grids to create complex compositions of type and imagery, or intricate illustrations is by no means a new idea, designers have been developing innovative methods of deploying them in all fields of design for decades . As one of the most prominent graphic artists of the last 75 years, M. C. Escher exploited the grid to no end creating some of the most amazing and often baffling pieces depicting numerous sides of an impossible reality. Influenced by Escher’s sketches and his quote on design: “As far as I know, there is no proof whatever of the existence of an objective reality apart from our senses, and I do not see why we should accept the outside world as such solely by virtue of our senses.” I have applied the principles of the relatively new graphic style, Pixel Art, using building blocks to create a piece illustrating an impossible reality.

  • Oliver Bothwell

    TRIANGLES. Innovation and Vintage; the old and new, or rear view mirror as it is referred to by Marshall McLuhen. Innovation for me cannot be without the past, as it has to be growing from history. Innovation is a balance of creativity and destruction, destroying the parts that do not work to create the balanced solution. This piece represents all of this, balance, growth and destruction. Why the triangle? The triangle is a solid base on which to grow.