Bonami’s “glomanticism”

by Francesco Bonami

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Is there any correspondence between the pseudo needs of a consumer and a visitor’s needs?
Visitors do not have pseudo needs but rather unexpressed or repressed needs, if any; on the contrary, consumers almost always have needs that are falsely generated by the external impulses of the economic and social context. To the world of consumption, visitors are lost or, in the least, distracted consumers. Art reduces material necessities while stimulating the need for imagination.

Is there any similarity between company marketing policies accelerating the movement towards the so-called consumption dictatorship and art marketing?
Through marketing, companies create needs that perhaps do not even exist, while cultural marketing reduces the visitor’s/spectator’s imagination and, therefore, it is counterproductive. Art is one of society’s and the individual’s real needs; were it not so, museums would have been shut down for good a long time ago.
Consumption is linked to fear, fear of loneliness, fear of silence, fear of death, of diseases. Those who are fearless and almost nobody is – consume less. I know a great artist, Charles Ray, who practically consumes very little and it always takes him a very long time indeed to produce his works. I think he is one of the fearless.

What is the role of an exhibition curator today and what is Bonami’s view in his capacity as exhibition curator?
Exhibition curators are persons who put together ideas, views, spaces. Information, ideas, messages pass through the exhibition curator, whose task is then to turn all of this into metaphors making up the exhibition itself… My vision is that of a world made up of differences, contradictions, a world where “globality” and romanticism are intertwined, giving birth to a “glomanticism” where the virtual space of our modernity is hinged unto the individual’s deeply-rooted need to know him/herself through his/her own diversity and not merely through someone else’s.


Francesco Bonami is the Manilow Senior Curator at large at the Museum of Contemporary Art in Chicago. He is also the artistic director of the Fondazione Sandretto ReRebaudengo per l’Arte in Turin, Fondazione Pitti Discovery in Florence and the Centro di Arte Contemporanea Villa Manin. He was the director of the 50th Biennale di Venezia of Visual Arts in 2003.


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Images

  • Marta Tolomelli

    CONSUMPTION DICTATORSHIP. Being able to freely buy anything might seem very democratic; feeling that we are all alike, as if part of the assembly chain of taste and appearance.

  • Lucia Prandi

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  • Sebastiano Gazzato

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  • Luca Saggioro

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  • Luca Saggioro

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  • Viviana Milan

    ALICE’S SHOES. Travelling through a black hole chasing a centre of light: a passage way from the visible to the invisible.

  • Viviana Milan

    CARROUSEL. Conflicts are the result of unsolved dreams: consumption dictatorship is a target.

  • Alessandro Coco

    HAPPY BIRTHDAY. A close-up look at products and emotions. Rejects of consumption and emotions.

  • Lucia Prandi

    DEL RETTANGOLO. The histrionic power of television: it is the title on the page of the open newspaper. A printed photograph showing the rectangle-screen of a videotape and a girl watching.

  • Viviana Milan

    CIRCUS. Our conservation or our fall depend on a hand-to-hand fight between us and the object. The extreme possibility, cherishing a balance point in the void, as a meeting point between the risk of falling and the possibility of crossing.

  • Marcela Cernadas

    EL COMENSAL. Inspired by Heart of Darkness by J. Conrad Satiate yourself mouth from the ivory goblet Conceal yourself mouth in the lush bloody jungle Cry out your justice mouth in the terrible green half-light Forget my irresistible mouth For it will always want to devour you. Consumption dictatorship legitimises dissipation.

  • Marcela Cernadas

    EL COMENSAL. Inspired by Heart of Darkness by J. Conrad Satiate yourself mouth from the ivory goblet Conceal yourself mouth in the lush bloody jungle Cry out your justice mouth in the terrible green half-light Forget my irresistible mouth For it will always want to devour you. Consumption dictatorship legitimises dissipation.

  • Andrea Mattiello

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  • Marcela Cernadas

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  • Luca Saggioro

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  • “The time is always right to do the right thing”

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  • "Liberty is about our rights to question everything".

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