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Last Issue: #31 The Journey
Twenty thousand leagues under the sea by Jules Verne (1825-1905). This book is the answer to my thoughts on travel. It certainly anticipated the saga...Read more
Is there any correspondence between the pseudo needs of a consumer and a visitor’s needs?
Visitors do not have pseudo needs but rather unexpressed or repressed needs, if any; on the contrary, consumers almost always have needs that are falsely generated by the external impulses of the economic and social context. To the world of consumption, visitors are lost or, in the least, distracted consumers. Art reduces material necessities while stimulating the need for imagination.
Is there any similarity between company marketing policies accelerating the movement towards the so-called consumption dictatorship and art marketing?
Through marketing, companies create needs that perhaps do not even exist, while cultural marketing reduces the visitor’s/spectator’s imagination and, therefore, it is counterproductive. Art is one of society’s and the individual’s real needs; were it not so, museums would have been shut down for good a long time ago.
Consumption is linked to fear, fear of loneliness, fear of silence, fear of death, of diseases. Those who are fearless and almost nobody is – consume less. I know a great artist, Charles Ray, who practically consumes very little and it always takes him a very long time indeed to produce his works. I think he is one of the fearless.
What is the role of an exhibition curator today and what is Bonami’s view in his capacity as exhibition curator?
Exhibition curators are persons who put together ideas, views, spaces. Information, ideas, messages pass through the exhibition curator, whose task is then to turn all of this into metaphors making up the exhibition itself… My vision is that of a world made up of differences, contradictions, a world where “globality” and romanticism are intertwined, giving birth to a “glomanticism” where the virtual space of our modernity is hinged unto the individual’s deeply-rooted need to know him/herself through his/her own diversity and not merely through someone else’s.
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