#9 Coopetition

2004

It was a little over two years ago when centromarca, the national industrial association that promotes and qualifies the Italian Brand System, had set as the agenda of its general meeting the topic “Co-evolution, the key to developmentbetween competition and collaboration”.

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Competition: a bitter struggle with no ground given. 
But not always… Brands compete, and that's always been the straight and simple law of the market that no standard manager or business enterprise would dream disputing! Good and fair competition where quick wits and foresightedness sharpen the cutting edge over rival brands makes for sweet t...

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Introduction by Angela Vettese, art critic and journalist. A toy train emerges from the mouth of Jannis Kounellis. No, it's not a return to one's childhood. It's rather a way of acknowledging to what extent the great railroad age, the age that revolutionised freighting, the age when corn used to travel in jute sacks loaded in cars running on ste...

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You've asserted, to use your words, that "a journey, any journey, is essentially an initiation, an affirmative and conscious statement of love for knowledge". Would you say an artist sets out on such a journey alone? Is it necessarily a solitary journey or can it be undertaken with other artists as travel companions? Well, it's difficult to say. ...

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