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#15 Techno-ecology
Rather than being a metaphysical entity, a brain is first and foremost a local aggregate of matter, a knot of interwoven and interlinked neurons acting as pathways for chemicals and electrical charges to travel down and along.
Scientists are no longer that sure that it works on a rigidly sectional basis, even though they admit that it’s made u...
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Jan 17, 2010 | Categories: Experiences | Tags: angela vettese, apple, art, biology, body, brain, cell, chemical, damien hirst, electrical, fischli, gianni colombo, human, nature, neuron | Leave A Comment »
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#25 Innovage
I’m a believer in the “I” words. Ideas, Intuition, Invention, Inspiration, innovation… and now… Innovage. Add vintage to innovation and you’ll be time traveling, speeding back to the future. This implosion of past, present and future is what the Aboriginal people of Australia called “the Everywhen.” It was, and is, timeless time. Th...
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Jan 02, 2010 | Categories: Experiences | Tags: apple, australia, barolos, ben sherman, best, bob dylan, brunellos, chanel, change, chaos, color, consumer, earth, every day, everywhen | Leave A Comment »
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#23 Emotion and Surprise
As I see it, there are at least three aspects making for any brand’s success, and namely its relevance, appeal, and standing. Relevance typically falls within the domain of rationality. It essentially depends on the actual utility of the brand’s product or service, but also on the peculiarities that enhance its strictly performance-related char...
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Dec 03, 2009 | Categories: Experiences | Tags: aesthetic, apple, apple corporation, benetton, brand, business, characteristics, consumer, corporate, emotional, evocative, factors, image, legendary, mind | Leave A Comment »
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#16 Beautiful and well made
An open space under the sky of Cupertino in California. Software programmers, engineers and industrial designers brainstorming away in a closed room. A clear mission, an important challenge, that of turning an intuition into the reality of a simple and easily useable object. That’s how Apple products are born.
It would be hard to consider them...
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Nov 19, 2009 | Categories: Experiences | Tags: aesthetics, apple, brand, california, computers, cupertino, design, desktops, enzo biagini, ergonomics, everyday users, hardware, holistic beauty, imac, laptops | Leave A Comment »
