Headline & Editorial
Last Issue: #31 The Journey
Twenty thousand leagues under the sea by Jules Verne (1825-1905). This book is the answer to my thoughts on travel. It certainly anticipated the saga...Read more
Breakfast at Hilton
Magazine -> #8 Place, not placeWhen we travel, some of us seek out the reassurance of familiar surroundings, whereas others wish to plunge into the unknown. The hotel is a touchstone in both cases. The meticulous way in which our needs as travellers are met by the staff at an important hotel chain is the subject of our interview with Marjan Libeer, marketing vice-president at Hi...
continue..Man and his space. Contexts of life
Magazine -> #5 The Dictatorship of the ConsumptionArtemide and Moroso, two companies confirming the contemporary relation between man, design and habitat. Why are consumers attracted by your products, what do they base their purchasing choice on? Carlotta de Bevilacqua Gismondi: Light today is conceived as something that is fundamental to improve and personalise environmental qualities in ever...
continue..The opinion
Magazine -> #20 Home MadeWhen it comes to the business world, I am absolutely convinced that the kind of creativity that leads to real innovation can only develop “in house” – in other words the place where all the input from day-to-day relations with clients and products is received and digested. To paraphrase the Chinese saying ”Listen and forget, see and remembe...
continue..Towards eternity
Magazine -> #23 Emotion and SurpriseFirst of all, is there a difference between the concept of excitement and surprise? Put simply, a surprise is something that happens just once and is unlikely to happen again. Excitement, on the other hand, is something more complex, it might crop up again, and in theory it could last a lifetime. Surprise also has a powerful physical aspect – it...
continue..The coffee of tomorrow
Magazine -> #25 InnovageIn front of a cup of coffee illy’s seventy-fifth anniversary celebrations have been an occasion for me to take a deeper look at this corporate enterprise. What I see is a fine example of Innovage. Thinking back to the nineties, I remember when a cup of espresso coffee was still fairly much a lack-lustre commodity. At the bar one would simply o...
continue..An aesthetic emotion
Magazine -> #16 Beautiful and well madeAn open space under the sky of Cupertino in California. Software programmers, engineers and industrial designers brainstorming away in a closed room. A clear mission, an important challenge, that of turning an intuition into the reality of a simple and easily useable object. That’s how Apple products are born. It would be hard to consider them...
continue..The opinion
Magazine -> #24 Self PortraitThe House of illycaffé is heading for its seventy-fifth anniversary this year. When approaching these milestones the need to stop and ponder, to do a bit of stock-taking, to snap a self-timer shot of corporate performance and achievements thus far, is felt more than ever. The very title of one of the major events to celebrate, with all our collabo...
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