Posts Tagged ‘coffee’

Quando il cibo diventa cultura

-> Quando il cibo diventa cultura

Di ritorno da San Patrignano (Rimini) dove ieri si è chiuso Squisito, posso dire che se illywords ha trattato il tema Conviviliaty non è un caso perchè il cibo è cultura. Ho visto passione in chi spiegava ai visitatori  il proprio prodotto, ho seguito i corsi di the, cioccolato, caffè, che da secoli stanno accompagnando la storia dell'uomo e ...

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Bello e Buono…anzi SQUISITO!

-> Bello e Buono...anzi SQUISITO!

Domani sarò a San Patrignano al mio primo Squisito, la grande manifestazione sul mondo del cibo organizzata ogni anno dai 1500 ragazzi della communità di San Patrignano (Rimini) e inaugurata oggi, Venerdi 30 Aprile.  L'emozione è grande perchè nello spazio Blog Cafè si potrà parlare anche di illywords e dell'ultimo numero #28 Conviviality. E...

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Wine in evolution

Magazine -> #10 Nomadic knowledge

Like coffee, wine has travelled a long way down the corridors of time and space, reaching far and distant lands from its place of origin. A cornerstone and source of wealth of many a civilisation along the course of history, it is a catalyst of social exchange like few others. Wine-making knowledge is extensive and manifold, for it entails knowing ...

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India: a journey through coffee-lands

Magazine -> #8 Place, not place

On the one hand a family of entrepreneurs that believes in sustainable development, and a man who has given his art over to the same idea on the other. The family goes by the name of Illy and the man by that of Sebastião Salgado. Salgado’s views were recorded by Anna Illy Belci on 18 December 2003 on site in the Karnatak district. The lands ...

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The opinion

Magazine -> #18 Food for the mind

I met the suggestion that I write something up on the topic of “food for the mind” with enthusiasm. Not only do I find it stimulating, but it’s also very topical. Our physiological needs, as Maslow calls them, including self-security, a sense of communal belonging and esteem, have been fairly much appeased in the West; we’ve peaked his famo...

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The opinion

Magazine -> #19 Aequòpolis

In the words of economist Jeremy Rifkin: “In 2007 more than half of the world’s population will live in cities”. I would add that there is no alternative. More than just large dormitories, mega-cities are places which attract the greatest investments in order to create and maintain the structures that guarantee the fundamental aspects of thei...

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The opinion

Magazine -> #21 Senti-mentally

Over the years, I’ve developed the firm belief that there are similarities between the purpose of a company’s life and that of an individual. They both aspire to that kind of happiness which Aristotle called “eudaimonia”, the perfect union between physical and intellectual pleasures. I think that if this idea can apply to all businesses, it...

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I shop therefore I am

Magazine -> #5 The Dictatorship of the Consumption

Casole d´Elsa, summer 2001, Surasi Kusolwong organises a stall market. The people know that there, for one thousand liras, the equivalent of half a euro today, they can buy all sorts of things they do not need: a pink plastic colander, a pair of Chinese slippers, stools, nor, later, would he have deemed it worthy to enlarge coffee cups, had he not...

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Qahveh Khaneh in 2002

Magazine -> #2 Creating Opportunities

I think that there are few things in the world that create as many opportunities as coffee does. Ever since the roasting process was invented in the fourteenth century - the roasted coffee beans were ground and the powder was then boiled in water - it was clear that in the space of a couple of centuries the infusion would have conquered the whole ...

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The magic cup, not only for coffee

Magazine -> #2 Creating Opportunities

White, big, smooth, perhaps somewhat irrational, but beautiful. In my recollections, at least. It's the cup I used to drink my milk in when I was a child. There was also coffee but maybe, because of the particular period, the war had just ended, it was more like an impression of dark colouring rather than real coffee. I used to break pieces of brea...

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The choice of time

Magazine -> #1 Timetables and scoreboards

After thirty years spent in Asia as correspondent for Der Spiegel and collaborator for Italian newspapers, Tiziano Terzani has definitely not lost one bit of the intense warmth and the impetus of his homeland, Tuscany. These characteristics however, are now mingled with the peaceful and ascetic wisdom that has been transferred onto him by the cult...

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Rigor and creativity: the way to success

Magazine -> #1 Timetables and scoreboards

WE HAVE ASKED MICHEL ROTH, CUISINE DIRECTOR OF THE RITZ HOTEL IN PARIS, HOW IMPORTANT TIME IS IN A KITCHEN WHERE DAILY ROUTINE IS CHARACTERISED BY LITTLE TIME AND HECTIC RHYTHMS. Passion does not take time into account. I do not count the hours I spend at work, but I do count the time it takes to do a job: there are time limits that are dictated b...

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The opinion

Magazine -> #20 Home Made

When it comes to the business world, I am absolutely convinced that the kind of creativity that leads to real innovation can only develop “in house” – in other words the place where all the input from day-to-day relations with clients and products is received and digested. To paraphrase the Chinese saying ”Listen and forget, see and remembe...

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Fatto in casa ≠ home made

Magazine -> #20 Home Made

In Italy and the rest of the Mediterranean, the expression “fatto in casa” is paying the price of a very recent history that the older generations have not forgotten: the post-war economic hardship that continued up until the 1960s, which dictated that “home made” equated to not being able to buy the product ready-made elsewhere. “Home...

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The opinion

Magazine -> #25 Innovage

Innovage may be one of the latest buzzwords, but the concept it refers to, and which I deem to be very important, has a far longer legacy. Take for instance the worldwide success of “Made in Italy” brands, or rather of the Italian houses behind these much coveted brands. Their not-so-secret secret lies in their ability to combine and blend the ...

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The coffee of tomorrow

Magazine -> #25 Innovage

In front of a cup of coffee illy’s seventy-fifth anniversary celebrations have been an occasion for me to take a deeper look at this corporate enterprise. What I see is a fine example of Innovage. Thinking back to the nineties, I remember when a cup of espresso coffee was still fairly much a lack-lustre commodity. At the bar one would simply o...

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The opinion

Magazine -> #10 Nomadic knowledge

Here’s a piece of news by the press that’s really digital food for thought: “sharing know-how was akin to blasphemy to Bill Gates; now he doesn’t have any alternative but to share”. It’s a radically new outlook, a complete turn around in the strategy so far pursued by the man, whose company’s cuttingedge on the global market depended...

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The opinion

Magazine -> #24 Self Portrait

The House of illycaffé is heading for its seventy-fifth anniversary this year. When approaching these milestones the need to stop and ponder, to do a bit of stock-taking, to snap a self-timer shot of corporate performance and achievements thus far, is felt more than ever. The very title of one of the major events to celebrate, with all our collabo...

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  • "Where I am, makes me what I am"

    Anonymous at Galleria illy London

  • “The time is always right to do the right thing”

    Martin Luther King

  • "Liberty is about our rights to question everything".

    Ai Wei Wei

Headline & Editorial

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