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#13 Conscious project
Formerly professor at Cambridge and currently Full Professor of Contemporary European History at the University of Florence, the historian Paul Ginsborg is an important point of reference for the world of socially committed voluntary and charitable organisations. It's a world that includes a vast number of persons who all feel the need to actively ...
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Feb 07, 2010 | Categories: Experiences | Tags: 911, blair, book, business, consumer, consumption, corporations, economic, economy, family, fiat, financial, florence, historian, internet | Leave A Comment »
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#22 Kaizen
Ever since it was first used in management theory, the Japanese concept, kaizen, has intrigued me. So much so that, before gladly applying it in our company, more than fifteen years ago, I went to Japan to study it “on site” at Toyota, where the term was first seriously applied. There I was able to appreciate how efficient it is and see how thi...
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Jan 03, 2010 | Categories: Experiences | Tags: ability, attention, company, consumer, deployment, enviromental, evolution, function, happiness, illy, improved, improvement, increasing, innovate, japan | Leave A Comment »
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#25 Innovage
I’m a believer in the “I” words. Ideas, Intuition, Invention, Inspiration, innovation… and now… Innovage. Add vintage to innovation and you’ll be time traveling, speeding back to the future. This implosion of past, present and future is what the Aboriginal people of Australia called “the Everywhen.” It was, and is, timeless time. Th...
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Jan 02, 2010 | Categories: Experiences | Tags: apple, australia, barolos, ben sherman, best, bob dylan, brunellos, chanel, change, chaos, color, consumer, earth, every day, everywhen | Leave A Comment »
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#3 Weaving relations
The relation between company and consumer in the western world has changed enormously in recent times, giving rise to changes in corporate missions themselves. Today, product performance and quality are taken for granted and, therefore, they are no longer the only reason why a given product is purchased. Moreover, having already satisfied their pri...
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Dec 15, 2009 | Categories: Experiences | Tags: advertising, brand, business, choices, clients, collaborators, community, company, consumer, corporate, financers, mission, nature, needs, performances | Leave A Comment »
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#23 Emotion and Surprise
As I see it, there are at least three aspects making for any brand’s success, and namely its relevance, appeal, and standing. Relevance typically falls within the domain of rationality. It essentially depends on the actual utility of the brand’s product or service, but also on the peculiarities that enhance its strictly performance-related char...
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Dec 03, 2009 | Categories: Experiences | Tags: aesthetic, apple, apple corporation, benetton, brand, business, characteristics, consumer, corporate, emotional, evocative, factors, image, legendary, mind | Leave A Comment »
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#12 Waiting for China
Vittorio's family-given name is Qun, but his love for and knowledge of Italy have led him to adopt this very Italian sounding name.
Our meeting with Vittorio is at his interior design atelier in Beijing, where he has been working for eight years now, especially for nouveau rich Chinese families whom he furnishes with many Made in Italy products.
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Dec 01, 2009 | Categories: Experiences | Tags: after sales, american, business, capitalism, casa international, cofucius, commodity, communism, consumer, cuisine, ex store, experience, fast food, food, france | Leave A Comment »
