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#7 Chaos
There’s a lot of talk going around about order and disorder, and there’s a common opinion that the two concepts are diametrically opposed to each other.
But nature is not at all that “orderly”. The laws of thermodynamics clearly tell us that disorder is growing everywhere in the universe. And if we look at any business enterprise, we can...
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Feb 02, 2010 | Categories: Experiences | Tags: business, corporate, disorder, economic, efficiency, enterprise, gain, laws, methods, nature, opinion, organisation, performance, standards, universe | Leave A Comment »
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#3 Weaving relations
The relation between company and consumer in the western world has changed enormously in recent times, giving rise to changes in corporate missions themselves. Today, product performance and quality are taken for granted and, therefore, they are no longer the only reason why a given product is purchased. Moreover, having already satisfied their pri...
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Dec 15, 2009 | Categories: Experiences | Tags: advertising, brand, business, choices, clients, collaborators, community, company, consumer, corporate, financers, mission, nature, needs, performances | Leave A Comment »
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#23 Emotion and Surprise
As I see it, there are at least three aspects making for any brand’s success, and namely its relevance, appeal, and standing. Relevance typically falls within the domain of rationality. It essentially depends on the actual utility of the brand’s product or service, but also on the peculiarities that enhance its strictly performance-related char...
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Dec 03, 2009 | Categories: Experiences | Tags: aesthetic, apple, apple corporation, benetton, brand, business, characteristics, consumer, corporate, emotional, evocative, factors, image, legendary, mind | Leave A Comment »
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#25 Innovage
In front of a cup of coffee
illy’s seventy-fifth anniversary celebrations have been an occasion for me to take a deeper look at this corporate enterprise. What I see is a fine example of Innovage. Thinking back to the nineties, I remember when a cup of espresso coffee was still fairly much a lack-lustre commodity. At the bar one would simply o...
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Dec 02, 2009 | Categories: Experiences | Tags: 75 years, alessi, anniversary, brand, coffee, corporate, cup, cups, enterprise, environmental protection, espresso, fair trade, illy, illycity, innovage | Leave A Comment »
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#24 Self Portrait
The House of illycaffé is heading for its seventy-fifth anniversary this year. When approaching these milestones the need to stop and ponder, to do a bit of stock-taking, to snap a self-timer shot of corporate performance and achievements thus far, is felt more than ever. The very title of one of the major events to celebrate, with all our collabo...
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Sep 18, 2009 | Categories: Experiences | Tags: andrea illy, anniversary, brand, coffee, company, consumers, corporate, cosmopolitan, customers, development, economic, enviromental, future, illycaffe, individual | Leave A Comment »
