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#2 Creating Opportunities
I think that there are few things in the world that create as many opportunities as coffee does.
Ever since the roasting process was invented in the fourteenth century - the roasted coffee beans were ground and the powder was then boiled in water - it was clear that in the space of a couple of centuries the infusion would have conquered the whole ...
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Dec 15, 2009 | Categories: Experiences | Tags: alone, artists, bar, beans, beverage, cappuccino, coffee, coffee shops, cold, colleagues, dash ok milk, decaffeinated, english revolution, enlightement, espresso | Leave A Comment »
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#0 Experimentation and innovation
It was Claudio Magris, the famous writer from Trieste and author of "Danubio" and "Microcosmi", who put illycaffè in contact with Inge Feltrinelli herself. The dynamic president of the homonymous publishing group leader in Italy in the book marketing sector through its Librerie Feltrinelli chain stores wanted illy espressos to be served at the bar...
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Dec 14, 2009 | Categories: Experiences | Tags: bar, book, bookstore, carlo feltrinelli, claudio magris, espresso, illy, illycaffe, inge feltrinelli, la feltrinelli, librerie feltrinelli, megastores, milan, naples, shops | Leave A Comment »
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#20 Home Made
When it comes to the business world, I am absolutely convinced that the kind of creativity that leads to real innovation can only develop “in house” – in other words the place where all the input from day-to-day relations with clients and products is received and digested. To paraphrase the Chinese saying ”Listen and forget, see and remembe...
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Dec 04, 2009 | Categories: Experiences | Tags: beans, brand, business, chinese, clients, coffee, company, creativity, environment, espresso, galleria illy, ideas, illy art collection, illycaffe, innovation | Leave A Comment »
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#25 Innovage
In front of a cup of coffee
illy’s seventy-fifth anniversary celebrations have been an occasion for me to take a deeper look at this corporate enterprise. What I see is a fine example of Innovage. Thinking back to the nineties, I remember when a cup of espresso coffee was still fairly much a lack-lustre commodity. At the bar one would simply o...
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Dec 02, 2009 | Categories: Experiences | Tags: 75 years, alessi, anniversary, brand, coffee, corporate, cup, cups, enterprise, environmental protection, espresso, fair trade, illy, illycity, innovage | Leave A Comment »
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#0 Experimentation and innovation
WHAT IS THE RELATIONSHIP BETWEEN AN ARTIST LIKE YOURSELF AND THE OUTSIDE WORLD, EVERYDAY LIFE AND THE HISTORY OF SIMPLE THINGS?
The pattern of simple things is the same for everyone, I believe: it means doing things, feeling active, exploring nearby and far away places, coming to learn about the things that surround you, travelling to experience p...
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Nov 30, 2009 | Categories: Experiences | Tags: artist, atmosphere, bars, cappuccino, civilisation, comfortable, different, enjoyement, entertainment, espresso, history, human beings, juice of life, kinds, life | Leave A Comment »
