Spirit | illywords

Creative battles

Magazine -> #0 Experimentation and innovation

In Coppola's Apocalypse Now, when searching the jungle for the maverick commander Kurts, the man sent to hunt him down describes a brilliant mission Kurtz had led, "He just thought it up and did it. They were going to get him framed to the floorboards for that one until the press got hold it and promoted him to Colonel." The spirit of creative b...

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Dec 14, 2009 | Categories: Experiences | Tags: act, apocalypse now, artists, battles, buckminster fuller, challenge, colonel, commander, confidence, coppola, creative, designers, dreaming, dreamland, enrich | Leave A Comment »

Ducati: a grain of rice cooked to perfection

Magazine -> #7 Chaos

Italian style has one of its peaks of perfection in Ducati. That's also because at Ducati they do things in the inimitable Italian way. It's a sort of organised disorder. The famous marque's CEO, Federico Minoli, and its creative director, David Gross, talk about the Ducati way and style. A huddle of red shirts moves aside finally letting me ge...

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Nov 30, 2009 | Categories: Experiences | Tags: bologna, borgo panigale, bugatti, competition, david gross, ducati, federico minoli, ferrari, join, lamborghini, machines, metaphor, motorbike, motorcycle, passion | Leave A Comment »

The opinion

Magazine -> #4 Passion

A person is what he is because he has both divine and contingent roots; the divine root, the one of the spirit and the soul, yields a sense that is beyond earthly reality, energy and meaningfulness, while the divine root relates to the history and experiences that the person develops and embodies during his lifetime. This, in short, is one of the p...

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Nov 30, 2009 | Categories: Experiences | Tags: andrea illy, childhood, divine, dreams, energy, enthusiasm, experiences, history, lifetime, maturity, metaphor, myth, puer, real life, reality | Leave A Comment »